The email deduplication in Customer Insights feature prevents sending of duplicate emails to the same email address, ensuring a more efficient communication process. Email deduplication is enabled in journeys through the setting of customer insight journey but is disabled by default and applies to all segment-based journeys.
If an email address appears in two different tiles throughout the customer journey, it will be sent twice to that address.
You can view duplicated email addresses by going to your journey or email Delivery and interaction details.
You’ll see all duplicated email addresses in the blocked section.
Note: New Customer Insights -Journeys customers receive real-time journeys features only.
And so this is how the email deduplication in Customer Insights works in its journey. Do share your views in the comments section.
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