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Email Deduplication In Customer Insights

, January 5, 20241230 Views

The email deduplication in Customer Insights feature prevents sending of duplicate emails to the same email address, ensuring a more efficient communication process. Email deduplication is enabled in journeys through the setting of customer insight journey but is disabled by default and applies to all segment-based journeys.

How to enable email deduplication

  • Open Customer Insights journey application.
  • Go to Settings and select Feature switches.

feature switches option

  • Enable the Email deduplication feature toggle in the Email sending section.

email deduplication switch

If an email address appears in two different tiles throughout the customer journey, it will be sent twice to that address.

How to view duplicated email addresses

You can view duplicated email addresses by going to your journey or email Delivery and interaction details.

delivery and interaction details

email deduplication in customer insights

You’ll see all duplicated email addresses in the blocked section.

duplicate emails in blocked list

Note: New Customer Insights -Journeys customers receive real-time journeys features only.

And so this is how the email deduplication in Customer Insights works in its journey. Do share your views in the comments section.


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