Comprehensive Analysis of the Entertainment Sector

The Challenge

With the rapid growth of content production across multiple platforms, the biggest challenge faced by media firms is scattered data across genres, formats, countries, and timelines. Studios and streaming platforms needed a centralized, insightful, and easy-to-navigate report that could:

• Compare performance between movies and TV shows
• Assess profitability by genre
• Understand long-term trends in content production
• Break down platform-based content strategies (OTT vs traditional)

The Solution

The solution was to build a multi-layered Power BI dashboard offering deep dives into six key areas:

• Global Movie Insights
  • 300K+ movies analyzed with a total revenue of $1.46T
  • Visuals on top-grossing and most popular films
  • Revenue vs budget comparison
  • Trend of movie releases since the 1900s
• Genre, Country, and Movie-Level Deep Dive
  • Genre-wise performance with revenue, budget, and profit visualizations
  • Country-level contributions through revenue mapping
  • Movie-level granularity showing which films are driving profits within genres
  • Interactive layout allows detailed view by selecting genre or country
• TV Show Metrics
  • TV show trends across decades
  • Breakdown of show statuses (e.g., Ended, In Production)
  • Genre preferences like Drama, Documentary, and Comedy
  • Insights on longest running and most episodic series
• Regional Industry Comparison (Hollywood vs Bollywood)
  • Comparative analysis of revenue, budget, and profit
  • Bollywood shows higher profit margins despite lower budgets
  • Trend charts reveal decade-wise production shifts
• OTT Platform Analytics
  • Split of movies vs TV content per platform
  • Rating distribution and season analysis of top shows
  • Unique trend charts showing rapid content expansion post-2010

The Extra Mile

What sets this dashboard apart is its

• Genre-wise profitability analysis
• Platform-wise content breakdown
• Comparative view across industries and time—enabling media executives to not just track trends but shape future content investments. The ability to analyze both micro and macro views in a single space empowers production houses, OTT platforms, and investors alike.

The Impact

• Identified top-performing content types for future investment
• Revealed gaps in genre profitability versus budget allocation
• Unlocked insights into OTT vs traditional production trends
• Helped stakeholders understand evolving audience preferences