Understanding customer transactions, sales trends, and revenue patterns is crucial for business growth. Organizations often struggle with customer engagement, profitability analysis, and operational efficiency due to the lack of proper data visualization. A business solution was needed to track order history, product performance, and year-over-year growth to enhance decision-making and strategic planning.
A Customer 360 Dashboard was developed in Power BI to provide a holistic view of sales, customer behavior, and revenue streams. This dashboard enables businesses to identify trends, monitor order fulfillment, and assess financial performance. Decision-makers can utilize these insights to enhance business strategies and optimize operations.
Overview of Sales & Order Analysis:
Tracks total revenue, order count, and product-wise sales performance, helping businesses identify profitable trends and sales fluctuations.
Profitability Trends:
Analyzes year-over-year profit variations, enabling organizations to make informed financial decisions and strategize for growth.
Customer Segmentation & Ranking:
Identifies high-value customers, tracks their purchase patterns over time, and categorizes them based on spending behavior.
Sales and Revenue Insights:
Provides a detailed breakdown of product-wise sales, revenue, and order trends, enabling inventory and marketing teams to optimize stock levels and promotional strategies effectively.
The dashboard allows users to explore data in detail, switch between customers for different levels of information, and track key performance trends. These advanced features help decision-makers identify hidden patterns, forecast sales, and make informed choices to improve customer experience, increase revenue, and enhance operations for long-term success.
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