Dynamics 365 Customer Insights

Optimizing Marketing Campaigns with Microsoft Customer Insights

The Client: 

One of our clients is a leading fashion retailer with a strong online store and multiple physical stores across the United States. They are known for their trendy apparel and accessories.  The company is having huge number of customers from millennials to professionals. 

The Challenge:  

Our client faced challenges in optimizing their marketing campaigns to target and engage with their diverse customer segments. They needed a solution that could store data at a centralized place and should be able to take data from various sources. They also wanted to have some automated processes to streamline their campaign management process. 

The Solution:  

By considering the pain points of our client we have suggested them to use the Microsoft Customer Insight module to easily manage their data, campaigns and events. Client is currently using below features: 

• Unified Customer Data: We have integrated data from client’s legacy system, e-commerce platform and social media channels. This has given a unified view of their holistic understanding of customer preferences, purchase history and interactions across different points of contact. 
• Segmentation and Targeting: To differentiate their customers based on their purchace history, location and product preferences we have managed different segments in Customer Insight. These segments were dynamically updated in real-time to ensure campaigns were targeted effectively. 
• Campaign Management: Customer Insights is the best solution for managing multi-channel marketing campaigns seamlessly. Campaigns are further linked with the Customer journey and from there we can implement an automatic email sending process based on the actions of the customers. For example, if customers are responding back to campaign emails, we can send them auto emails to register for an event or contact a salesperson from their company. The Client also wanted to have a special process if customers are not reading the emails. That process we have achieved through customer journey. 
• Event Management: As our client is from the fashion industry, they often organize fashion shows, new arrivals launch events, webinars or sessions for their customers to teach them how they can take advantage of VIP shopping. Customer Insight allowed our client to manage all their data related to events and their attendees at one place. They are also having certain processes post event like sending auto emails to say thank you to all attendees, sending emails for their upcoming events, etc. All these things were implemented through Events, event registrations and Customer Journeys. 

The Result: 

By leveraging Microsoft Customer Insights' campaign and events features, our client has transformed their marketing approach that results in achieving significant improvements in campaign management, customer engagement, and operational efficiency. Client is also now able to get insights into key metrics of campaign responses and events from the comprehensive analytics dashboards provided by Microsoft Customer Insights.