Microsoft Power BI Consulting

The FMCG Compass: Guiding Decisions with Data Insights.

The Challenge: 

The Fast-Moving Consumer Goods industry is highly competitive and dynamic, and its success largely depends on how efficiently the operations are carried out and how effective the decisions are. A leading FMCG firm wanted to draw up a detailed data analysis report that would help them gain insight into different aspects of their business. This would enable them to gather practical knowledge about sales performance, inventory management, regional distribution, retailer performance, and delivery efficiency. 

The Solution: 

Mainly, to develop a detailed Power BI report that would present a comprehensive view of the company's operational dimensions. This report would thereafter be used by every decision-maker to point out further opportunities for improvement and optimization, and further make those changes which would bring better business outcomes. 

• Overview of Sales: It considers total sales, units sold, and sales by category while generating forecasts and growth trends in both sales and unit sales percentages. 
• Inventory Analysis: It shows the top-selling items, tracks the level of stock and the status of reordering, and keeps a watch on the value of stock and reorder to help manage inventory efficiently. 
• State Analysis: The top states are identified, sales distribution is broken down, and growth trends are assessed across various states. 
• Retailer Analysis: It calculates the total unit and total sales of retailers for a period to get a better view of each retailer's performance from year to year. 
• Delivery Performance: It is used to measure delivery efficiency by calculating key metrics such as on-time percentage and late delivery percentages across different companies and states. 

The Extra Mile: 

This report enables the user to drill down, use customized visuals, and filter the information to arrive at actionable insight. Also, this allows the stakeholders to make an informed decision to optimize operations for business success.